Shipments of smartphones increased globally in Q3 as the growth trend continued.
The Market is coming out of its post-pandemic slump, despite market observers disagreeing on how much smartphone shipments increased in the third quarter of this year.
In comparison to the same period in 2023, global smartphone shipments increased by 5% in Q3, according to a report released Monday by the global market research firm Canalys. It stated that the increase is the fourth consecutive quarter of growth.
above data taken from www.Canalys.com
IDC, on the other hand, estimates the growth for the same time frame to be 4%, which would be the fifth consecutive quarter of growth.
In addition to the early phases of a replacement cycle in North America, China, and Europe, Canalys credited the surge to demand in emerging nations.
According to IDC, Chinese suppliers Vivo, Oppo, Xiaomi, Lenovo, and Huawei saw the biggest gain in Q3 shipments.
Apple’s Sterling Quarter
Nabila Popal, Research Director for Worldwide Client Devices at IDC, noted that the Chinese phone manufacturers weren’t the only ones who achieved impressive growth figures during that time. According to a statement, “Apple also enjoyed a 3.5% YoY growth in shipments this quarter fueled by strong demand from the previous models and the launch of the new iPhone 16 lineup,” even if the expansion of Chinese companies in emerging regions has been a recurring theme this year.
“The heavy promotions and increased marketing activities around Apple Intelligence allowed older iPhone models, specifically the iPhone 15, to perform exceptionally well in Q3 2024,” she said.
“Apple will continue to grow in the upcoming holiday season as it expects many customers to upgrade from the iPhone 13, iPhone 12, and prior models to a new AI-enabled smartphone, future-proofing their purchases for the long term,” Popal said, despite the uneven rollout of Apple Intelligence in markets outside the U.S.
Canalys claims that Apple’s Q3 growth allowed it to almost unseat Samsung as the market leader.
In a statement, Canalys Analyst Runar Bjørhovde remarked, “Apple achieved its highest third-quarter volume to date and has never been closer to leading the global smartphone market in a Q3 than now.”
“Apple is benefiting, especially in its stronghold regions like North America and Europe, from the market’s shift towards premium devices intersected by an ongoing refresh cycle of devices bought during the pandemic,” he said.
“The iPhone 16 is anticipated to help Apple maintain a strong finish to 2024 and help momentum in H1 2025, especially as Apple Intelligence expands into new markets and supports additional languages,” he continued, despite a tepid initial reception.